Aveda’s Pure Privileges

Much to my dismay, I recently learned that the free Aveda birthday program has been discontinued. For the last 3 years, I’ve enjoyed a free Aveda product on my birthday, all for the cost of allowing Aveda to send me ads and coupons. Loved it!

Now Aveda has a program called Pure Privilege. It’s a rewards program that you can sign up for at participating Aveda stores. There is a one-time enrollment fee of $10. For your $10, you immediately get a makeup bag of travel size shampoo, conditioner, foot lotion and hand lotion, a $30 value. You also receive the promise of a birthday gift certificate of some kind. And like I said, it is a rewards program. For each dollar you spend at a participating Aveda location, you get 10 points. After accumulating 1,500 points or more, you are entitled to choose a product in their rewards catalog.

Swayed by the assurance that the points won’t expire and my addiction to Aveda Phomollient, I figured I’d give the program a whirl. In a few months, I’ll give you an update on what I think about the program, after I receive the birthday gift!

(Photo is from Pure Privilege website)